The digital revolution is transforming the relationship between consumers and companies. Nearly all business functions are feeling the effects in this piece from INSEAD
Brand-authorised messages increasingly cannot compete with online customer ratings and reviews—neatly packaged and aggregated on sites like Amazon—in terms of authenticity.
https://knowledge.insead.edu/marketing/two-new-commandments-of-customer-engagement-6266
unknownx500
More posts by PM Forum Team
Recent posts from PM Forum
