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Sustaining Digitisation Hinges on Culture

Contrary to the headlines about robots taking over, meaningful dialogue around the value of people and importance of culture is at the...

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unknownx500

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Smarketing - Why Merging Sales and Marketing is the Future

While this article is a bit "fluffy" it's talks about "why", rather than a "How", it does add to the debate and the fact of the matter is...

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unknownx500

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Culture for a digital age

Embracing a client centric digital strategy requires both culture shift and risk mitigation.  This article addresses some of the...

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Customer Value: A compass for Marketing Automation

Digital transformation should focus on improving client experience and value rather than reducing costs

There’s no question that new digital technologies allow marketers to approach customers with surgical precision, unlike the blunter...…

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unknownx500

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