The specialist knowledge, insight and best practice essential to differentiate your business and define competitive advantage already exists within. It is often the richest, and potentially under utilised resource available.
Leveraging this expertise as thought leadership offers clients, both existing and potential, unique and essential perspectives on the future of your business, and their sector, helping to create a clearer path through the haze of disruption and uncertainty.
Used effectively, thought leadership can be a potent way to drive corporate growth as it creates a natural pull towards exploration. Sharing valuable knowledge with existing and new clients can fuel opportunities for collaborative consulting and business model reinvention.
https://knowledge.insead.edu/blog/insead-blog/how-firms-can-nurture-internal-thought-leaders-11221
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