Marketing automation is becoming more prevalent, but doesn't necessarily make marketing any easier since a lot of time, effort, planning is still required. This article looks deeper into automation and it's effects.
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Marketing automation is a powerful software tool that can boost a firm’s online marketing program, increase alignment with marketing and sales and graduate email marketing from the typical batch-and-blast approach.
http://circlesstudio.com/blog/youve-got-marketing-automation-software-now-what/
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