As technology continues to improve we find ourselves with an abundance of content. This in part is driven by the glut of different medias/platforms to share this content which at times feels like relevant spam. I know I have signed up to a newsletter to then barely ever read any of the content that is sent through.
Content marketing, however, is becoming more difficult as audiences are drowning in a “content overload.” Content marketers today are pushing out blog posts, articles, white papers and everything in between at a rate faster than what is humanly possible to digest. As a result, tons of content is being ignored, leading to lower ROI rates and wasted time for marketers.