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Creating a distinctive brand is essential for differentiating yourself from the competition

A strong, differentiated brand is essential for modern professional services firms to create a memorable impression within the...

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Your Employees May Be Your Best Untapped Brand Advocates

This article picks up on some interesting points. As much as firms these days are big into the digital/tech age, sometimes the most...

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Want your brand identity to succeed? Ensure your Internal-external brand is aligned

A recent survey of marketing leaders by Brandworkz and CIM discovered that marketers believe brand identity isn't necessarily understood...

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Build your brand as a relationship

Never has it been more important for the professions to remember that a brand is only as strong as the relationship between client and...

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The Eight Rules for Brand Growth

Boston Consulting Group's recent publication Rocket: Eight Lessons to Secure Infinite Growth draws on the experiences of 16 business...

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