Generally, our audience don’t notice much of a difference in what channels are used, however, there are huge differences in the way content is distributed amongst the different channels and the roles they play for each consumer. There are a number of characteristics to take into consideration along with how the content is interpreted and what lasting impact it makes. These specifics tell you how relevant and how effective the channel and content is.
Taking note of these specifics is what will assist your Brand's journey.
Regardless of how you navigate your way through all the contradictory headlines, one thing that is certain about building brands in a digital age is that we all need to recalibrate how to be present in our consumers’ lives in a meaningful way.