A strong, differentiated brand is essential for modern professional services firms to create a memorable impression within the marketplace and to enable clients to understand what makes you different from the competition. The question is, how?
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Tried-and-true messages are no longer enough to attract attention and create differentiation in professional services. The answer is simple: create a brand.
http://www.desantisbreindel.com/insights/brand-differentiation-professional-services/
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