Le maillot jaune is the most iconic jersey in cycling. It’s revered. With that comes huge commercial success. What lessons can businesses learn to win their own ‘yellow jersey’?
{
You can build a business commodity, or a business brand. There are lots of commodities out there, but fewer real brands. Yet if a business doesn’t evolve a brand that has meaning, it’s harder to win new business and followers. As businesses move further into becoming brands, they’re building valuable relationships with audiences.
https://www.soukiasjones.co.uk/how-to-brand-businesses-lessons-from-sport/
unknownx500
More posts by Nadia Cristina
