Are you utilising this growing medium? With marketing options constantly growing it’s always useful to be up to date with what mediums can be useful to you, your business and your audience. If you’re visual content marketing is losing its flow, it’s more than likely you need to try another route. An audio content strategy may just be the way forward, great for engagement & great for brand awareness.
According to the Telegraph 1 in 5 adults spend up to 40 hours a week on their mobile phones and with consumers shifting away from desktops and using mobile phones more often, it makes it easier than ever to access, download and listen to podcasts whenever, wherever.
It’s estimated that 4.7 million people in the UK download a podcast every week. With many brands looking to get in on the action, podcasts have become an increasingly crowded market.