This video is a must watch. 

In the wake of the Cambridge Analytica scandal, eyes are well and truly set on the 25th of May and the implementation date of GDPR (just 2 months to go!). 

Since it's ratification, the lead into GDPR has felt overwhelmingly ominous with many scaremongering about the potentially disastrous impact for businesses in breach. 

Rather, this should be seen as a positive step change which aims to give greater protection and rights to individuals when it comes to their personal data and how this is processed. 

It's refreshing to see this video of Steve Jobs in 2010 talking about the responsibility that businesses have when it comes to data protection and privacy. 

“Privacy means people know what they’re signing up for — in plain English, and repeatedly.” 

As an "optimist" he continues to state:

"Ask them."

"Ask them every time." 

"Make them tell you to stop asking them."

"Let them know precisely what you're going to do with their data" 

With organisations frantically preparing for the changes, think about your responsibility as a business to be transparent and open with how you are using and storing the personal data of your existing and potential clients. See this as an opportunity to build strong relationships and brand affiliation - but accept when people decline. Instead, use this as an opportunity to understand why. Determine how you can better serve your audiences and ultimately establish reciprocity to form mutually beneficial relationships going forward.