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General Counsel: what do they want from law firms

Last week the Passle caravan headed to New Orleans to the LMA, a spring in our step and hope in our hearts. Six hours of jet lag and a...

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unknownx500

2 1 13

45-48% of business decision-makers said thought leadership directly led to them purchasing from the publishing company.

Enterprise B2B sales and marketing cycles have so many influences on decision-makers. Knowing if one type marketing approach is working...

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unknownx500

1 1 31

Leveraging Content: Notes from the LMA

Choose your launch sector for Content creation wisely

When we launch at a new client we will typically ask our clients to choose a sector...

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unknownx500

0 2 5

Katherine McPherson Explains How To Approach ABM for Law Firms

Reading the latest pmforum magazine I was drawn to this article. I have heard of Fieldfisher's excellent approach to Marketing and BD and...

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unknownx500

2 6 73

GDPR explained by Steve Jobs - before GDPR was a thing

This video is a must watch. 

In the wake of the Cambridge Analytica scandal, eyes are well and truly set on the 25th of May and the...

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