Never has it been more important for the professions to remember that a brand is only as strong as the relationship between client and advisor. A focus on how clients feel about the service they are getting will go far in positioning your brand.
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The way we think about brands need to change. In the past, they were objects or concepts. You had a relationship with a brand. But in this social age, brands are the relationships. By defining a brand’s particular kind of relationship, companies can create greater engagement, differentiation, and loyalty.
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