According to Elizabeth Marr research, when looking for professional service providers looking at a companies website is the first port of call
Online resources like company websites, LinkedIn, and industry blogs give buyers an unprecedented depth of information and breadth of choice about providers. Today, 77% of professional services firms generate new business leads online, and 80% of buyers check out service providers by looking at their website. When a buyer faces any sort of challenge, they search online. Maybe they find a helpful post on an industry blog published by an unfamiliar firm. Overtime, the buyer follows the blog, attends a free webinar, and receive useful tips in weekly emails from that same firm. If the buyer later needs services in the area covered by these pieces of content, they pick up the phone and reach out.