How to design an AI marketing strategy
Unrealistic hype or essential tool? You decide but what is clear is that AI is already offering substantial benefits to marketers even if...
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What the future science of B2B sales growth looks like
Read about the three-part journey that companies who embrace the science of B2B sales generally begin with.
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Companies that have embraced what we call the “science of B2B sales” have already started to pull ahead of their peers in terms of...…
New era of tech-driven legal services to boost productivity and improve customer experience
PM Forum's sister association, the Managing Partners' Forum, are co-investigators on this project with responsibility for engagement and...
Can We Avoid A Bladerunner Society?
An A.I. pioneer and data scientist labelled by FastCompany as a “firestarter”, Inma Martinez has been recognised by FORTUNE and TIME as...
Which Data Skills Do You Actually Need?
OK, so the robots aren't taking over, but developing our skills and knowledge to succeed in increasingly digital and agile environments...
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