Unrealistic hype or essential tool? You decide but what is clear is that AI is already offering substantial benefits to marketers even if it won't be running a whole marketing team any time soon.
An August 2019 survey by the American Marketing Association revealed that implementation of AI had jumped 27% in the previous year and a half. And a 2020 Deloitte global survey of early AI adopters showed that three of the top five AI objectives were marketing-oriented: enhancing existing products and services, creating new products and services, and enhancing relationships with customers.
https://hbr.org/2021/07/how-to-design-an-ai-marketing-strategy
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