Companies that have embraced what we call the “science of B2B sales” have already started to pull ahead of their peers in terms of revenue growth (registering 2.3 times industry average revenue growth), profitability (3 to 5 percent additional return on sales) and shareholder value (8 percent higher total return to shareholders than the industry average).

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/what-the-future-science-of-b2b-sales-growth-looks-like?cid=other-eml-alt-mip-mck-oth-1812&hlkid=ea106e18980546a48c157f3d94ea4918&hctky=1558268&hdpid=75475054-e5c6-4a9d-8087-fff45fb4f7af