In an increasingly global industry, understanding what is 'expected' in a culture can give you useful information as you try to build trust with counterparts in different parts of the world.
We asked them, “How do people in your culture determine if a potential business partner is trustworthy?” Their answers revealed systematic cultural differences in how trustworthiness is judged that have implications for how managers should approach these partnerships.
https://hbr.org/2020/01/research-how-to-build-trust-with-business-partners-from-other-cultures
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