In an increasingly global industry, understanding what is 'expected' in a culture can give you useful information as you try to build trust with counterparts in different parts of the world.
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We asked them, “How do people in your culture determine if a potential business partner is trustworthy?” Their answers revealed systematic cultural differences in how trustworthiness is judged that have implications for how managers should approach these partnerships.
https://hbr.org/2020/01/research-how-to-build-trust-with-business-partners-from-other-cultures
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