Brands should use every opportunity to offer customers a smooth experience across every device they own, they are more likely to retain customers this way.
In the future to survive in this fast paced digital world, it is important to ensure customer experiences are at the forefront of their marketing strategies and focus on each channel collectively.
Consumer brands have more opportunities than ever to engage potential buyers. From tablets to smart watches to home AI assistants, the average household now has six devices connected to the internet. And nearly all Americans — 98 percent — use multiple devices a day. But how do companies make sure they’re sending the right message, to the right person, on the right channel, at the right moment?
https://hbr.org/2019/05/getting-multichannel-marketing-right
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