This couldn't be more factual, having been a mature student I can say that my module's on marketing & consumer behaviour were the first time I'd ever come across in-depth understandings & definitions of marketing, for e.g. Kotler's definition.
Marketing is part of everyday life, we should of all had a certain level of understanding about it from a very young age, but a lot of us didn't. Therefore it's up to us as marketers to educate the younger generations to ensure they do.
Young, fresh & vibrant ideas are what a lot of us will require in time to come, but how will we get them if the younger gen doesn't know how, when or where to put their ideas into action.
Education comes in different forms, explain your job as a marketer to friends & family, offer to speak at your old school, sixth form or college, make it as exciting as possible, use examples they can relate to and spread the word.
Marketing is the future!
When asked to describe what marketing is, the responses vary from “selling things and designing adverts to grow your company. It’s good for the economy, but it doesn’t interest me”, to “marketing is used to create, keep and satisfy the customer. It’s a good way for people to look at your product.” Another believes marketing is “advertising your product or yourself to the best of your ability. Being able to sell an idea or product. Used in the right way and without fraud, it can be very useful.” However, while these children are in the right ball park to some extent, others confused marketing with the financial markets, describing it as an “international platform for selling stocks”. Of the job itself, students see it as an “easy way to make money”, but a “very stressful, boring job” and one that “doesn’t appeal to the lifestyle I want to pursue”.
https://www.marketingweek.com/2018/03/06/marketing-recruitment-crisis/
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