This article takes a look at how you can use thought leadership to demonstrate to potential clients your firm's and your partners' expertise in specific areas.
The best Thought Leaders should know what the issues are, can anticipate the answers to the questions in their poll, and will use the evidence unearthed by the research to back up their arguments for certain advised actions by clients. You shouldn’t be using your research to identify issues – if your partners are, I would suggest that they don’t know their industry well enough
http://blogs.lexisnexis.co.uk/futureoflaw/2016/05/winning-new-work-the-power-of-thought/
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