Writing great content to communicate effectively with your audience is a good skill to learn. This article looks at identifying the purpose and audience for your writing and explains why using clear, jargon-free language is so important.
If you communicate effectively, you reduce the distance between you and your reader. Unfortunately, many people use language in a way that increases that distance and weakens the connection. There’s no faster way to distance your audience than by using highfalutin words to try to impress them (you know, highfalutin words like, “highfalutin”).