A brief world cloud analysis of your website, and those of your competitors, should show how you truly differentiate yourself. However, it is likely that you are far more similar than you would like to think. But this can be a useful tool to start the rethink of your branding, messaging and content strategies.
Ultimately, while it’s true that a website is often the client’s first touch point with the firm – so inevitably must cover a lot of bases to stop you being immediately deselected (as shown by the word clouds) – it is your firm’s ability to adopt a more consultative approach and its associated behaviours that will ultimately differentiate.
http://psfps.com/from-agents-to-advisors-differentiating-your-property-real-estate-firm/
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