Designing a great customer-engagement strategy and experience depends on understanding exactly how people interact with a firm throughout their decision journey. Every touch point is critical in this process
{
Marketing’s cutting edge is being redefined every day. While there’s no definitive map showing how firms can successfully navigate the era of engagement, we hope to help senior executives—not just marketers—start to draw one
http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/were-all-marketers-now
unknownx500
More posts by PM Forum Team
Recent posts from PM Forum
