To engage successfully with your audience within social media, it's worth examining basic psychology to create successful campaigns as part of your marketing strategy.
1. Use stories to connect emotionally
2. Answer the question, "What's in it for me?"
3. Provide social proof
4. Associate your brand with authority figures.
5. Build scarcity.
Understanding psychology and applying it to your business is a powerful way to shape the perceptions of your brand. [These] principles in your business strategy... can create a powerful presence.