New research from EY introduces Generation Z who will soon be snapping at the heels of the Millennials. Born between 1997 and 2003, these are the true digital natives who will require yet another shift in engagement from marketers.
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Innovate or die! Adjusting your Millennial strategy will not be enough. A radically different generation requires a radically new approach.
http://www.ey.com/GL/en/Industries/Consumer-Products/EY-rise-of-gen-znew-challenge-for-retailers
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