Speaking to an under resourced and overstretched marketing manager today the comment was made 'I'm picking up the slack as we've lost a few people recently, they tend to stay 2 to 3 years and then move on through lack of opportunity to progress or develop'.

This HBR piece highlights the need for marketing leaders to attempt to break an almost accepted 'natural lifespan' of talent loyalty in the sector. Whilst one might counter that regeneration and new blood bring fresh energy and new ideas, raising the engagement of experienced colleagues can have dramatic effects on team performance.