0 1 14

The disappearance of the distinction between B2B and B2C marketing

Great article by Gartner about the merger of B2B and B2C marketing.

While I would agree B2B marketing does not need to drive you to a...

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unknownx500

0 2 5

Katherine McPherson Explains How To Approach ABM for Law Firms

Reading the latest pmforum magazine I was drawn to this article. I have heard of Fieldfisher's excellent approach to Marketing and BD and...

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unknownx500

4 6 6

Deloitte CMO - B2B Marketing Is Becoming (P2P) Person to Person

This article was actually written a few years ago however I stumbled across it as I was researching effective ways for professionals to...

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unknownx500 royblumenthal

0 2 9

The 'S' word - sales in professional services

Today is day two of the LMA here in Vegas and I attended a great panel with: 

  • Sheila Ardalan COO Summit Law Group
  • Jonathan Mattson Director...
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unknownx500

1 0 7

Know your customers’ “jobs to be done”

Nothing helps more with selling than knowing the 'to do' list of your client; what keeps them awake at night? What challenge are they...

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unknownx500

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