Most companies are triangles but Professional Services are square. Their tech choices should reflect that.
Most companies have a CEO, a small C-suite followed by increasing numbers of EVPs, SVPs, VPs and so on, each managing a number of people....
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How to get a full audit of your LinkedIn Account. Easily see who you are connected to and work out who else you should be...
There is a way to download all the data LinkedIn has on your account. Contact names, job titles, companies and, if the people you...
Authenticity in B2B communications - Do what Dr Seuss says.....
We often see the advice 'be authentic'. I always thought it odd advice - what else could you be?
Then I started realising...
Is your organisation a genuine thought leader? Find out with this three-way test.
A useful way of assessing a thought leadership campaign is to apply the following three questions.
- Do your clients interact and give you...
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