Marketing spend management can play a critical role in weathering a downturn and catalysing future growth. Here are four essentials for doing it well.
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Based on work with more than one hundred companies across different industries, we’ve found that marketing organizations that get the most value from spend management do four things well. Even more important, their big leaps in efficiency came from embracing the full suite of changes. These are the four pillars of marketing spend management.
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