The word “innovation” might speak to your external stakeholders, but when it comes to engaging your employees, it’s time to stop using the word. Whatever term you choose, make it about your audience — not you, your PR department, or the next big Davos announcement. That way, innovation might actually stand a chance.
There is only one problem: We might love innovation. But most of our employees hate it.
https://hbr.org/2020/02/stop-calling-it-innovation?referral=00202&deliveryName=DM70015
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