What makes leaders back bad strategies when so much know-how is available? This article suggests that it isn't down to flawed analysis, excessive ambition, greed or other corporate vices. Rather, it looks at one contributing factor that affects every strategist: the human brain.
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But the brain isn’t the rational calculating machine we sometimes imagine. Over the millennia of its evolution, it has developed shortcuts, simplifications, biases, and basic bad habits.
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