As an example, RBS used to focus on aggressive sales goals. However, through a new culture and technology strategy, the company pivoted and raised its Net Promoter Score by 18 points.
Each new customer action feeds back into the analytics engine, which helps inform the next best steps for a positive customer experience.
https://hbr.org/2017/06/ai-can-comb-through-your-data-to-create-more-compelling-customer-experiences
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