As an example, RBS used to focus on aggressive sales goals. However, through a new culture and technology strategy, the company pivoted and raised its Net Promoter Score by 18 points.
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Each new customer action feeds back into the analytics engine, which helps inform the next best steps for a positive customer experience.
https://hbr.org/2017/06/ai-can-comb-through-your-data-to-create-more-compelling-customer-experiences
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