“It’s a dirty little secret: Most executives cannot articulate the objective, scope, and advantage of their business in a simple statement. If they can’t, neither can anyone else.”

https://hbr.org/2016/10/make-strategic-thinking-part-of-your-job?referral=00202&cm_mmc=email-_-newsletter-_-weekly_hotlist-_-hotlist_date&utm_source=newsletter_weekly_hotlist&utm_medium=email&utm_campaign=hotlist_date&spMailingID=15780406&spUserID=Mjg4NjY5MTkzNjQS1&spJobID=882842207&spReportId=ODgyODQyMjA3S0