In order for Social Purpose or CSR to thrive and profit, it is essential that social purpose is driven from the top down. Lords Browne, former CEO of BP, explores successful case studies and positive examples of how Social Purpose when done correctly can benefit businesses, boost profit and attract new talent while promoting responsibility on environmental and social well-being issues.
While we have many corporate-led activities that cut across all of our brands – traditional CSR – we see social purpose as a key driver of their communications and innovation strategies
http://www.marketingweek.com/2016/05/18/how-marketers-can-put-social-purpose-into-practice/
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