Too long. Insufficient focus. Too many standard CVs and hourly rates. The same, standard boilerplate rhetoric. Propositions that aren’t relevant. A lack of interest in and understanding of the client’s business.

These are some of the things in-house lawyers and procurement specialists said when asked what they really think and feel about the bids they’re presented with. Too often clients feel that they’re reading a standard firm brochure rather than something that’s been written just for them and their needs.

Find out what clients think that law firms should do to make their bids more distinctive and more persuasive at