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Facts Don’t Change People’s Minds. Here’s What Does

Persuasion and influencing are all key business skills... how do we change tack while saving face and more importantly - our credibility

As a result of the well-documented confirmation bias, we tend to undervalue evidence that contradicts our beliefs and overvalue evidence...…

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Costless Influencing Strategies

To be most effective we all need to influence and persuade others - be they partners, colleagues or clients - into action. Writing in...

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