CMOs: Adapt Your Social Media Strategy for a Post-Pandemic World
This Harvard Business Review article makes some interesting forecasts about the use of social media by business.
"The Special...
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What Digital Marketing Execs Want to Improve in the Year Ahead
The Outlook for Digital Marketing in 2021
This is based on a great video and report by Simon Kemp, a quick summary follows:-
"Now the big headline from our Digital 2020 July Global...
Is Email Marketing Dead? The Statistics Say So
I do love it how people with a vested interest bend figures to suit themselves ... of course these people think that email marketing...
How to Ask for an Email Introduction
Ask thoughtfully and carefully.
Include an email that can be forwarded just below your note to the person making the introduction....
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