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The disappearance of the distinction between B2B and B2C marketing

Great article by Gartner about the merger of B2B and B2C marketing.

While I would agree B2B marketing does not need to drive you to a...

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How Influencer Marketing Can Work in a B2B Context

Most people who write about influencer marketing write in a B2C context.  We all see stars walking on red carpets and they are just...

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Smarketing - Why Merging Sales and Marketing is the Future

While this article is a bit "fluffy" it's talks about "why", rather than a "How", it does add to the debate and the fact of the matter is...

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