PM Forum - Insight and inspiration for professional marketers

January 21, 2021

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This Harvard Business Review article makes some interesting forecasts about the use of social media by business.

"The Special...

July 3, 2020

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Useful research, which shows that CEOs and CFOs don't agree with CMOs in terms of outlook.

It also shows that CMOs are not focusing in on...

February 4, 2020

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In a new McKinsey study,1 83 percent of global CEOs say that marketing can be a major driver of growth. For a function that has all too...

June 23, 2017

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CMOs have the highest turnover in the C-suite – find out why in this insightful article.

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The results reveal that 80% of CEOs don’t trust or are unimpressed with their CMOs. (In comparison, just 10% of the same CEOs feel that...…