Don’t buy the wrong marketing tech
Marketing technology, or 'martech', has become ubiquitous and necessary. But why isn’t martech working for so many firms?This article...
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Top 9 Digital Marketing Trends for 2018
When we plan our marketing strategy and activities for the next year, it is always a good idea to look into digital marketing trends to...
The age of analytics: Competing in a data-driven world
With the volume of data doubling every three years, a new report from the McKinsey Global Institute looks at the range of applications...
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