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The disappearance of the distinction between B2B and B2C marketing

Great article by Gartner about the merger of B2B and B2C marketing.

While I would agree B2B marketing does not need to drive you to a...

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unknownx500

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When B2B buyers want to go digital – and when they don’t

New research indicates where to focus digital investments so that they will reap rewards in online and face-to-face channels.

The importance of an efficient service relates to the second finding: the way the experiences of B2B buyers in the online consumer world...…

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unknownx500

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