CMOs: Adapt Your Social Media Strategy for a Post-Pandemic World
This Harvard Business Review article makes some interesting forecasts about the use of social media by business.
"The Special...
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What Digital Marketing Execs Want to Improve in the Year Ahead
The Outlook for Digital Marketing in 2021
This is based on a great video and report by Simon Kemp, a quick summary follows:-
"Now the big headline from our Digital 2020 July Global...
CMOs Shift to Social First For Post-Pandemic Era
There are so many industries that have switched to digital.
Employees were told they HAD to go in the office. Patients were told they HAD...
Is Technology Subsuming Marketing?
Marketing is much more than advertising spend!
{
Unfortunately, marketing expenses, as opposed to advertising outlays, are not typically disclosed by firms, making it hard to examine the...…
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