An interesting article on how organisations should look beyond short-term, win-win solutions for ones that are good enough for now and promise broader benefits in the future.
Over the past three years I’ve conducted in-depth research on how mission-driven organizations—both old and young and spanning a variety of industries and geographies—succeed. No question, the best of them strive to deliver on their purpose while also generating profits at every turn. Indeed, they see purpose in the same light as profit—as a generative force that expands and improves everything about an organization.
https://hbr.org/2022/03/the-messy-but-essential-pursuit-of-purpose
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