Who knew that excellent business writing brings pleasure? It is a concept we understand when reading fiction. This fascinating article articulates the relationship between neuroscience and the stylistic devices used in fluent copy. You will never look at email in the same way again!
Advances in neurobiology and psychology show, with data and in images, exactly how the brain responds to words, phrases, and stories. And the criteria for making better writing choices are more objective than you might think.