This economic crisis does not necessarily spell the end of entire industries or companies. It does weed out business models that fail to pivot toward the new reality characterised by remote work, social distancing, consumer introspection and enhanced technology use.
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The reality of how companies are dealing with the crisis and preparing for the recovery tells a very different story, one of pivoting to business models conducive to short-term survival along with long-term resilience and growth. Pivoting is a lateral move that creates enough value for the customer and the firm to share.
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