Why am I here? If this is a question you or your team ask, this incisive article addresses both the importance of a sense of purpose and how to support colleagues to manage this in their daily work.
It doesn’t matter what line of work you’re in. If people see the cause and effect between their inputs and their team’s progress, or understand the impact of a customer getting their product on time, or experience first-hand how their role is necessary to other people, they’ll feel a sense of purpose.
https://hbr.org/2019/10/helping-your-team-feel-the-purpose-in-their-work