This podcast discusses how the future will see a move from firms doing agile marketing to firms being agile marketing organisations, a move from doing things that are client centric to being client-centric organisations, a move from doing analytics to becoming data driven. It needs to be in the DNA of the organisation.
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In this episode of the McKinsey Podcast, Simon London speaks with McKinsey senior expert Biljana Cvetanovski and partner Jason Heller about the next chapter of marketing, which is focused on digital—across many touchpoints—and the role of the chief marketing officer (CMO) as the architect of a company’s growth engine.
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