How many of these words appear in your firm's core values or mission statement? Maybe it's time to try out some different ways of describing who you really are and what you stand for.
Most corporations’ values incorporate similar words and ideas. 90% of them reference ethical behavior or use the word “integrity,” 88% mention commitment to customers, and 76% cite teamwork and trust.
https://hbr.org/2018/02/ban-these-5-words-from-your-corporate-values-statement
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