Want an excuse - I mean, legitimate business reason - why you need to pop out to visit your local barista in order to concentrate on writing that new bid document or marketing plan? Well, the following research explains why and it isn't anything to do with double macchiatos on tap…
The right level of background noise may disrupt our normal patterns of thinking just enough to allow our imaginations to wander, without making it impossible to focus. This type of “distracted focus” appears to be the optimal state for working on creative tasks. As the authors write, “Getting into a relatively noisy environment may trigger the brain to think abstractly, and thus generate creative ideas.”
https://hbr.org/2017/10/why-you-can-focus-in-a-coffee-shop-but-not-in-your-open-office
